Digital marketing agency Ingenex sponsored a Lunch Ann Arbor Marketing event that raised more than $2,800 for local charity Peace Neighborhood . Mike Tirico, ESPN’s Monday Night Football broadcaster, was the featured presenter at the Oct. 20 LA2M event.

During the event Tirico discussed a wide range of topics including his coverage of the 2010 FIFA World Cup, why marketing in the World Cup made it more successful than other soccer broadcasts in the U.S. and ESPN’s overall role in it all.

He shared his insights with the Ann Arbor marketing group as he recounted his first-hand experiences at the 2010 FIFA World Cup. Topics included how media coverage of the World Cup compared to other major U.S. sporting events, how South Africa handled its most significant world gathering post-apartheid and the role of ESPN in increasing the profile of soccer in the US.

LA2M brought more than 125 business professionals and sports fans together for a great event that raised more than $2,800 with the help of local businesses Bank of Ann Arbor and Conor O’Neills. LA2M brought in $1,000 from selling more than 125 tickets to the event, and LA2M partner Conor O’Neills, where the marketing education group meets every Wednesday, donated $300.

Representatives from the Bank of Ann Arbor and Peace Neighborhood, Derek Meriban of Ingenex and the management of Conor O’Neill pose for a photo with ESPN's Mike Tirico during an Oct. 20 event.

photos courtesy of Ingenex

Bank of Ann Arbor matched the two donations at $1,300 to go to the Ann Arbor-based charity that aids children, families and individuals who are experiencing economic hardship to make choices that lead to independence and positive community engagement.

Although Mike Tirico is a globally recognized personality, Tirico and his family are residents of Ann Arbor. Tirico is actively involved with Peace Neighborhood organization and chose to support the charity’s efforts through LA2M.

Tiffany Risner and Mollie Dargan of Ingenex and Stacy Collick of Dollar Bill Copying with purple vuvuzelas made for the event.

The attendees of the Mike Tirico presentation received purple vuvuzelas (plastic horns) donated by Ingenex Digital Marketing, also located in Ann Arbor, Michigan.

To learn more about Lunch Ann Arbor Marketing, visit http://la2m.org/.

See a video of the event here: LA2M Mike Tirico Presentation Coverage.

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