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Posted on Thu, Apr 4, 2013 : 5:34 p.m.

Auntie Anne's to give away free dipping sauces Friday following nacho cheese altercation in Troy

By Ben Freed

Briarwood Mall and the University of Michigan Union will be among a number of Detroit-area Auntie Anne’s locations that will offer customers free dipping sauce on Friday. According to a report from MLive, Briarwood shoppers and Michigan students will be the beneficiaries of an incident that occurred at Auntie Anne’s pretzel shop at Oakland Mall in Troy last Saturday.

auntie_anne_video_screenshot.jpeg

Auntie Anne's president and COO Bill Dunn released a guest relations video following an incident in Troy.

Screenshot from Auntie Anne's video

The free sauces are part of a public relations campaign by the pretzel chain that comes in the aftermath of a confrontation reported by the Detroit Free Press in which an Auntie Anne’s employee threw nacho cheese at two customers after a woman attempted to exchange the wrong dipping sauce for another.

The altercation made national news and led the company’s president and chief operating officer Bill Dunn to reach out personally to the offended customers.

In a YouTube Video, Dunn said “pretzels are supposed to be a fun treat” and that it is his expectation that all Auntie Anne’s guests leave the store with positive experiences.

The following Auntie Anne's locations will offer free sauces on Friday:
Oakland Mall
Twelve Oaks Mall
Partridge Creek Mall
Great Lakes Crossing
Eastland Center
Lakeside Mall
Michigan Union-University of Michigan Campus
Briarwood Mall
Northland Shopping Center
Birchwood Mall
Laurel Park Place
Fairlane Town Center

Ben Freed covers business for AnnArbor.com. You can sign up here to receive Business Review updates every week. Reach out to Ben at 734-623-2528 or email him at benfreed@annarbor.com. Follow him on twitter @BFreedinA2

Comments

Craig Lounsbury

Fri, Apr 5, 2013 : 11:32 a.m.

normally I too would crack a joke on this one, but instead I will tip my hat to a corporation trying to right a wrong.

Homeland Conspiracy

Fri, Apr 5, 2013 : 10:13 a.m.

Nothing to get tied up in a knot about...................I know keep my day job

KateT

Fri, Apr 5, 2013 : 3:54 a.m.

My daughter wonders if this is some April Fool's story. Much ado about not much of anything. I can't afford those pretzels, but I wouldn't eat that fake cheese for free anyway.

roadsidedinerlover

Fri, Apr 5, 2013 : 3:21 a.m.

I won't pass judgement on the employee until we know their side of this altercation. I want to know what the customer said that made them so mad. There is ALWAYS two sides in retail!

Macabre Sunset

Fri, Apr 5, 2013 : 3:31 a.m.

I'm on the side that didn't throw the cheese. Unless it was pepper jack spray, in which case it might have been thrown in self defense.

BernieP

Fri, Apr 5, 2013 : 3:03 a.m.

Until today I was blissfully unaware of Auntie Anne's. Disgruntled employees hawking pretzels and sauces you say? Unhappy customers that want Red Windsor instead of Caerphilly? Thank you annarbor.com. Enquiring minds want to know.

Jack Gladney

Fri, Apr 5, 2013 : 2:25 a.m.

Tossing the sauce at the customer, the clerk exclaimed, "That's not yo cheese!"

Homeland Conspiracy

Fri, Apr 5, 2013 : 10:11 a.m.

Keep your day job

Nicholas Urfe

Fri, Apr 5, 2013 : 1:30 a.m.

Someone may go to jail for this. And I'm not even sure it is real cheese. Ask yourself whether that melted yellow stuff is worth it.

seldon

Thu, Apr 4, 2013 : 10:50 p.m.

You don't see the phrase "nacho cheese altercation" as often as I'd like.

Craig Lounsbury

Fri, Apr 5, 2013 : 11:29 a.m.

well done sir.

obviouscomment

Thu, Apr 4, 2013 : 9:53 p.m.

Does one sauce usually come with their pretzels? If not they should make "free sauce" a permanent offer. What's the point of buying a pretzel without the cheese? This is why I don't purchase most of the products like this at the mall...they are a ripoff.

lorayn54

Fri, Apr 5, 2013 : 2:34 a.m.

back in the day we didn't need to dip our pretzels in a sauce to eat them. Don't understand why this is viewed as a necessary item.

Skyjockey43

Thu, Apr 4, 2013 : 9:58 p.m.

Absolutely! How dare this business owner actually charge people for the food he has to buy!! Outrageous!!!