Brian Kelly remains a bit of a work in progress as a corporate executive, which in essence is what he is as the head football coach at Notre Dame.

David Mayo of the Grand Rapids Press caught up with Kelly -- a former Grand Valley State University coach -- after a 23-20 loss to South Florida last weekend that he called "one of the most frustrating experiences that I’ve ever had as a head football coach."

Of course, Kelly's frustration was on full display. NBC television cameras captured his red-faced tirade directed at T.J. Jones after the wide receiver never looked for a pass from quarterback Tommy Rees. With Notre Dame trailing 16-0 and in scoring position, the ball caromed off Jones and was intercepted.

Mayo notes Kelly didn’t apologize for his actions or promise never again to curse a Fighting Irish player. But he does need to become more 'corporate.'

An excerpt from the column:

The Irish committed five turnovers, four personal fouls, and missed their only field-goal attempt from 30 yards. Change one of those and they could be 1-0.

Instead, they are 0-1, with the clearest images being that 99-yard return of a Jonas Gray fumble, and Kelly lambasting Jones with the kind of verbiage most people associate with HBO’s "Hard Knocks," not a college sideline.

Particularly not Notre Dame’s.

"I think I was extremely frustrated with the game," Kelly said Tuesday. "What I have to recognize is that I’m on TV all the time, and do a better job of understanding when that camera’s on me. And it seems that camera’s on me more than I’m used to. So I’ll have to do a better job of controlling my emotions."

It was a solidly corporate answer.

What happened Saturday happens on practically every college field, every weekend, most of it from coordinators and position coaches.

The head coach at Notre Dame has to handle it differently, so Kelly will. He’ll find another way to get his point across next time, whether by covering his mouth with his play sheet and doing exactly the same thing, or just waiting until the next off-camera opportunity

Mayo notes that if Kelly's Fighting Irish beat Michigan on Saturday (8 p.m., ESPN), some people will forget the tirade happened.

"Saturday is payday, if you will," Kelly said. "Saturday is when you get evaluated. We’re all in a production-related business, in that sense. So if there is a business end of college football, for me, as a coach, it’s on Saturdays, and that’s where you’ve got to be more productive."