Posted on Tue, Aug 17, 2010 : 11:29 p.m.
Michigan consolidates look of its Block M logo
By AnnArbor.com Staff
The University of Michigan is using a more consistent Block M look.
There have been multiple variations of the iconic college logo in use over the past few years. Under new athletic director Dave Brandon, the athletic department is consolidating its brand and mainly using the all-maize Block M, according to Greg Dooley at mvictors.com, who first detailed the changes Monday.
An IMG spokesperson told Dooley the consolidation took place when Dave Brandon started as U-M athletic director in March. Here's a link to the full report at mvictors.com, complete with a shot of the all-maize Block M.
This story has been updated to reflect the fact the university has used an all-maize Block M in the past, and notes that Dooley has updated his original post to include new information from U-M spokesperson Bruce Madej.
Comments
Speechless
Wed, Aug 18, 2010 : 11:17 a.m.
Doesn't the use of fat block letters implicitly promote obesity? Shouldn't our University be striving for a more lean public image? Minnesota's lettering looks much healthier by comparison.
a2doc
Wed, Aug 18, 2010 : 8:45 a.m.
Thankfully, now looks less like Morrison's the UK food chain. http://upload.wikimedia.org/wikipedia/en/c/c2/MorrisonsConsett.jpg I think they changed their logo to a green "block M".
bluemax79
Wed, Aug 18, 2010 : 6:45 a.m.
this is not a change in logo they are basically making this the official logo this has been on hat's all the Nike and now adidas gear for years. have never liked the M with Michigan through it EVERYONE know's that a Maize block M is Michigan you don't need to spell out Michigan for people to know what that M stands for.
dading dont delete me bro
Wed, Aug 18, 2010 : 5:20 a.m.
i like the new shade of yellow(?) i mean maize(?) can you say "sucker" it's all $$. think of all the revenue it will generate. now everybody will have to run out and get the new stuff.
GettingBluer
Tue, Aug 17, 2010 : 7:56 p.m.
I prefer the older one (and it stands out better). Maybe we're just hoping to blend in now. I hope not.
Twelvestring
Tue, Aug 17, 2010 : 6:45 p.m.
Hmmmm what's the saying? 'Moving deck chairs on the Titanic'. Could this help RR get a grip? na
SprBwlB4IDie
Tue, Aug 17, 2010 : 4:42 p.m.
I was sure MSU was going to go into Ann Arbor on Oct. 9 and get the victory, but now with this logo change, who knows? Maybe it will end Michigan's stretch of complete irrelevance. Yay! Go Yellow!!
3 And Out
Tue, Aug 17, 2010 : 3:29 p.m.
Back to Basics. Back to Tradition.
Marvin Face
Tue, Aug 17, 2010 : 1:17 p.m.
Are we sure that this is an official athletic dept logo change? the University proper and the athletic dept have different logo standards. If you look at the logo just put in the center of the new turf at the stadium weeks ago, the "M" has a blue border. Subtle, but blue.
Paco12054
Tue, Aug 17, 2010 : 12:30 p.m.
Nice change. Now if we can just get rid of those ugly hats and go back to the Bo style baseball cap.
michiganexpats.com
Tue, Aug 17, 2010 : 12:17 p.m.
Agreed, I think it looks good.
HailToASquared
Tue, Aug 17, 2010 : 11:59 a.m.
I like the change.. very minor change but enough improve it. Sort of like the Lions logo- I love their new logo.. always hated the previous Lions logo. I really never liked that other Block M with Michigan written over it. This new one will do just fine.
Becky Addison
Tue, Aug 17, 2010 : 11:53 a.m.
More likely, the new boss just wanted to change things up. New logo looks good...
umgoblue47
Tue, Aug 17, 2010 : 11:52 a.m.
funny how when a corporation makes a slight change to it's logo they still attract some of the country's best talent...
Rasputin
Tue, Aug 17, 2010 : 11 a.m.
When faced with declining markets, most corporations immediately do a rebranding.