with poll: Snyder will see 'One Term Nerd' billboard on daily commute between Ann Arbor and Lansing

Michigan Democratic Party Chairman Mark Brewer announced the new campaign, a play on Snyder's own "one tough nerd" slogan from 2010, on Thursday.

"Democratic groups from across the state, as well as hundreds of individuals — including many new online donors to the Michigan Democratic Party — chipped in a little to make a big statement to Rick Snyder," Brewer said in a statement.

"Our grassroots supporters couldn't wait for 2014 to send a message to Snyder that working toward his defeat is 'on their agenda.' Snyder’s anti-worker, anti-woman and anti-middle class policies will spell doom at the ballot box."

The Democratic Party expects nearly 160,000 commuters every week will see the billboard just as many Michiganders are being hit hard by Snyder's tax increases.

MLive reported on Thursday that Snyder's approval ratings are down after signing controversial right-to-work legislation, but his chief of staff says the administration continues to look up.

"Ours is an 8-year project," Dennis Muchmore said Wednesday at a legislative and public policy conference. "We're not here to win the polls at the end of the second year. We're here to fundamentally change the way the state operates and does business."

• Read the story on MLive.