Let it Snow: Pure Michigan campaign releases videos promoting winter activities in Michigan
It was a disappointing winter last year for those who enjoy snowshoes in January as much as flip flops in July.
Will this year be a repeat with children eating ice cream in March or will students around the state enjoy multiple snow days? Either way, the statewide Pure Michigan marketing campaign has made its official transition to promoting winter here in the mitten state.
Check out their newest extended online video below featuring some ways to enjoy the cold months ahead. It's a slightly different approach than the statewide sing-along which encountered some copyright issues, the popular television commercials featuring celebrity Tim Allen, and economic focused videos we've seen in the past, but it is sure to inspire lovers of snow, both young and old.
The new campaign is the largest winter-focused effort for Pure Michigan to date with a total budget of $2.24 million, including $270,000 in funding committed by seven different advertising partners including Ski Michigan, the Michigan Snowsports Industries Association, and multiple regional tourism bureaus. In addition to online efforts, television, radio, and billboard advertisements will be run throughout the month of January in key markets in Michigan, Illinois, Indiana, Ohio and Wisconsin.
Do you have a favorite winter hobby, sport, or activity? Let us know in the comments below.