Girl Scouts aim cookie sales at Super Bowl shoppers
Girl Scout troops from the Ann Arbor and Ypsilanti area are aiming sales at shoppers hitting the store to stock up on Super Bowl snacks this weekend.
Troops will be setting up booths to sell their famous cookies at several businesses during the day on Saturday and Sunday.
“The cookies will fit right in with Super Bowl food staples like nachos, wings and chips,” said Amanda Kremer, product program specialist for the Ann Arbor regional center.
According to Jane C. Parikh, communications specialist for Girl Scouts Heart of Michigan, Girl Scouts have been doing this for several years.
Last year, Parikh said 180,000 boxes of cookies were sold Super Bowl weekend in the Ann Arbor and Ypsilanti areas.
She also added the participating businesses do not charge the troops to sell cookies on their premises.
This year's cookies will be distributed to local troops by the new regional center that opened Monday at 444 James L. Hart Parkway, Ypsilanti Township.
Parikh said there are 5,500 active Girl Scouts in the area. In 2012, they sold a total of 610,000 boxes of cookies, the proceeds from which stay within GHSOM.
"Basically it’s up to the girls how they want to use it," she said.
Parikh said most troops put the money towards community service projects, but some may use it to go to camp or to fund international trips through the World Association of Girl Guides and Girl Scouts.
According to GSHOM, the national Girl Scout Cookie program generates $790 million annually from the sale of more than 200 million cookie boxes per year to more than 50 million customers.