Reports: Elderly Chelsea man mistakenly purchases $25K diamond bracelet

Posted on Mon, Jun 11, 2012 : 5:33 p.m.

Updated story: Jewelry store owner says he'll issue refund for $25k bracelet elderly man bought by mistake

The story of Maury and Helen Branch of Chelsea has garnered national attention after 90-year-old Maury mistakenly bought his wife a $25,000 diamond bracelet from a local jewelry store.

WDIV-TV's Ruth to the Rescue feature originally reported the mixup and ensuing struggles of the family as they tried to return the bracelet — which Maury reportedly thought to be worth $20 and made with rhinestones — to La Jolla Fine Jewelry.

Jewelry store owner Curtis Gough has said La Jolla has a no-return policy, and he is working with the family to re-sell the bracelet on consignment. Gough told WDIV that he and other store employees believe Branch intended to spend the money.

See the original WDIV feature.

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