Chelsea Teddy Bear Co. hopes to break a third Guinness World Record on July 30 when it celebrates the 50th anniversary of the World Wildlife Fund by creating the organization’s panda logo out of stuffed animals.

The 1 p.m. attempt will take place in the company’s driveway and Bob Turner, company president, said he is seeking the help of children from all over southeast Michigan to help.

Previously, the company has set two world records: the creation of a large American flag made from red, white and blue teddy bears in July 2006, and a large peace symbol created out of teddy bears to recognize the 25th anniversary of the symbol in July 2008.

“We’re confident that we’ll set a new world record again this year,” Turner said. “Since we hold the current record, we know what we have to beat.”

The planned design will be about 614 square feet and will include about 3,000 stuffed animals.

Turner said the record-breaking attempt is a great event for kids since they get to bring a stuffed animal and help break a Guinness World Record. Plus, it brings attention to the achievements of the World Wildlife Fund, which works to protect endangered species and other threatened animals.

He said the company has donated to the cause in the past.

Everyone is welcome to participate by bringing a stuffed animal to the event to include in the giant mosaic or by purchasing a bear made by the company, he said.

“If you look at the book, people do some really crazy things to get in it,” he said, talking about the Guinness book.

Participants should arrive at about 12:30 p.m. with their toys, and then sign in so employees can get their email addresses and tag the stuffed animals with an armband so they won’t be lost.

Participants will receive a copy of the official Guinness World Record certificate after the record is officially recognized by the company, along with a picture from the event to prove to friends and family that they really did help break a world record, he said.

Unlike previous efforts, all “wild” stuffed animals are welcome. People can bring plush giraffes or hippos or monkeys.

“The mosaic will include not just teddy bears, but lions and tigers and all sorts of different stuffed animals, so the tie in to a great cause like the World Wildlife Fund is perfect,” Turner said.

The Chelsea Teddy Bear Co. has a factory outlet in Chelsea and sells stuffed animals to college bookstores across the U.S. and to U.S. military bases around the world. The Navy is the company’s biggest customer, Turner said. The company employs about 60 people.

“This is a unique opportunity to participate in a world record,” he said. “Not many people can say they’ve done that.”

Employees will get the design started with pallets of bears, then participants’ animals will be placed around the outside of the design.

The event will take place rain or shine and Turner said there are back-up plans for a nearby location should the weather not cooperate.

The Chelsea Teddy Bear Co. is located at 400 N. Main St., and the outlet store is open from 10 a.m. to 6 p.m. Monday through Saturday, and noon to 5 p.m. Sunday.

Free factory tours of the 40,000-square-foot warehouse and production facility are available every Saturday at 11 a.m., 1 and 3 p.m. Special group tours are available by appointment by calling 734-433-5499.

Lisa Allmendinger is a regional reporter for AnnArbor.com. She can be reached at lisaallmendinger@annarbor.com. For more Chelsea stories, visit our Chelsea page.