cnn: Yom Kippur: a day to atone and give up the phone?

Yom Kippur, or the Day of Atonement, one of the most significant Jewish High Holy Days, runs from Friday sundown through Saturday evening.

According to Judaism 101, Yom Kippur is the culmination of the ten Days of Awe after Rosh Hashannah when Jews take stock of their lives and seek forgiveness. Many Jews will refrain from work, fast and/or attend synagogue services on this day to reflect and atone for the sins of the past year.

Taking the fasting concept one step further, CNN reports that Eric Yaverbaum and his non-Jewish colleague Mark DiMassimo, two New York advertising executives, have launched an initiative through their website Offlining to make Yom Kippur a "Device-Free Day" for Jews and non-Jews alike.

From the Offlining website, people can send free e-cards with photos of celebrities like Tiger Woods or Mel Gibson with messages such as, "You don't have to be Jewish ... to atone for your texts on Yom Kippur."

Read more at CNN Belief Blog or Offlininginc.com.