WUOM ranks first on radio ratings service's list
TheMediaAudit.com has announced that “A new report highlighting the nation's top public radio stations reveals that Ann Arbor, Michigan's WUOM-FM ranks highest in 7-day cume [cumulative audience] listening. According to the study, 25.1 percent of Ann Arbor's metro area adult population has listened to the public radio station in the past 7 days, ranking the station as the number one highest ranked public radio station across The Media Audit's 80+ measured markets.”
Steve Chrypinski, WUOM’s marketing director, was pleased to hear about the report, but not particularly surprised.
“It’s consistent with what we’ve seen in the past,” said Chrypinski. “Up until a year ago, we’d used Arbitron, a national radio ratings service, for years and years, and WUOM often had the highest audience ratings nationwide. So this is pretty consistent with what we had seen there, though the percentage is higher in this report - higher than what we’ve seen before by couple of percentage points.”
What makes Ann Arbor such a hotbed for public radio?
“A couple things,” said Chrypinski. “One of the things that we see nationwide is a correlation between the education level of the market and public radio listening. We see that in markets like Boston and San Jose. … So it’s not because of college students per se, but rather the education level of the whole market. So that’s part of what makes (Ann Arbor) a good market for public radio. That having been said, I’d also credit our programming staff and our news staff, as well as the NPR programs that get our audience tuning in to station as well. All these things together make Ann Arbor a good location for public radio listening.”
Jenn McKee is an entertainment reporter for AnnArbor.com. Reach her at jennmckee@annarbor.com or 734-623-2546, and follow her on Twitter @jennmckee.
Comments
a2scio
Sat, Jul 13, 2013 : 2:29 p.m.
I listen to all 3 stations. It would be nice to have a multiple option in the poll.
clownfish
Sat, Jul 13, 2013 : 1:27 p.m.
I miss the REAL WDET, the one that had John Penny and Martin BanDyke!! It used to be one of the best radio stations in the country. Now it is just another NPR talk show affiliate (which is still good, just not as good)
Borbsi
Sun, Jul 14, 2013 : 3:03 a.m.
Amen. Nothing local compares to the old DET music days.
Jaime Magiera
Sat, Jul 13, 2013 : 5:46 a.m.
Congratulations WUOM. To be honest, I very much miss Gerry Brennan doing the Nocturnes and Excursions radio shows. Those shows, along with Hearts of Space and New Dimensions, really made for enjoyable and educational radio. It's a shame that WUOM lost some really excellent content in the transition to its current format.
treetowncartel
Fri, Jul 12, 2013 : 7:11 p.m.
I miss "Jazz Revisited", one of the best NPR show's ever and recorded right in the LS&A building.
Madhatter
Fri, Jul 12, 2013 : 6:44 p.m.
I prefer to listen to conservative talk radio--like WAAM 1600 and WJR 760. Glenn Beck in the morning is my favorite show, followed by Rush Limbaugh, Sean Hannity, and the occasional Thayrone X. I've learned so much helpful information regarding what's going on in our local region, and across the United States. I would like to recommend that you consider listening to Glenn Beck on WAAM 1600 at 9 AM; I think you will find that he is a great man. He started the Mercury One Foundation, and they go to various places and offer assistance--like providing help to victims of Hurricane Sandy, helping tornado victims, and many more situations. He really is a wonderful man, despite how much his name has been smeared. I also like Rush Limbaugh's Two-if-by-Tea product. He has pledged to give no less than $100,000 to helping military and law enforcement charity. I know that my post is likely to get a bunch of negative votes and definitely won't be popular in Ann Arbor. However, I stand by these men, and I support their right to have a different opinion. I just ask that you take a moment to understand that there are many people like me who might have a different opinion than what is posted by Left-learning leaders, or the mainstream media.
Great Lakes Lady
Sat, Jul 13, 2013 : 9:06 p.m.
Politifact is liberal. According to this web site you recommend, everything liberals say is true or mostly true. Everything conservatives say is false and mostly false.
clownfish
Sat, Jul 13, 2013 : 2:30 p.m.
And MADHATTER, Hannity, Rush and Beck ARE MAINSTREAM MEDIA!.
DonBee
Sat, Jul 13, 2013 : 2:25 p.m.
Give me back the days of Walter Conkrite. He was only biased in the direction that the country was great and that we as a country could do anythings. No reporter today thinks that the nation can do anything any more. We need that sense of wonder and spirit back. He was honest and forthright about the news and took a centrist approach to his news casts. Not even Science Friday has this kind of sense of wonder and "can do".
clownfish
Sat, Jul 13, 2013 : 1:36 p.m.
From Forbes.com- A poll by Farleigh Dickinson University in New Jersey showed that of all the news channels out there, Fox News viewers are the least informed....MSNBC didn't do all that much better. Readers of The New York Times, USA Today and listeners to National Public Radio were better informed about international events than other media outlets. "Ideological media does a very poor job overall, People who tune into ideological media are motivated to hear their side of the debate" http://publicmind.fdu.edu/2011/knowless/
clownfish
Sat, Jul 13, 2013 : 1:23 p.m.
They are free to have their own opinions, it is when they have their own facts that re not that brings up problems. The main problem is their listeners being miss informed, or as they are called by the right wing blow hards, low information voters. We see them all the time here. I can about guarantee that Dianne Rehm does not have a "The lies of Dianne Rehm" web page or a Politifact page strewn with "pants on fire, Lies and mostly false" statements made on the air. http://www.politifact.com/personalities/glenn-beck/statements/ http://www.politifact.com/search/?q=rush+limbaugh Thayrone, while amusing, lives in an alternate universe. I listen to him, but I can't square what he says with what I see in the world. If you desire to be informed, and not entertained (Rush himself calls himself an Entertainer, not a journalist or anything remotely like a purveyor of information) listen to UOM from 10-12 everyday. Unlike the right wing cry baby programs, you will hear guests from all sides of the spectrum, conservative, liberal and centrist. It is a crying shame that Talk of the Nation is gone.
An Arborigine
Fri, Jul 12, 2013 : 9:08 p.m.
Kool Aide for everyone!
RunsWithScissors
Fri, Jul 12, 2013 : 6:06 p.m.
I love NPR! (National Pretentious Radio) I listen to it everyday.
atcsux
Fri, Jul 12, 2013 : 3:17 p.m.
Your Poll has WUOM's call letter transposed.
Kyle Mattson
Fri, Jul 12, 2013 : 3:29 p.m.
Whoops, that's been fixed. It may take a bit for the correction to show. Thanks for pointing that out.
Jessica Webster
Fri, Jul 12, 2013 : 2:40 p.m.
Congratulations to my friends at WUOM! We've got so many wonderful and diverse public radio options in this market. Of course my first choice is to listen to WEMU (where I've worked since college), but I love that we've got so many great stations from which to pick.