WDIV: Times Square gets Pop-Tarts store.  Kellogg Co. opened a Pop-Tart store in New York's Times Square district today, joining the Hershey Store and M&M's World as a confectionery tourist destination.

The store will feature a cafe where patrons can order a variety of Pop-Tart-themed dishes, including Pop-Tart "sushi" and "ants on a log." Customers will also be able to buy T-shirts and put together custom packages of their favorite Pop-Tart flavors.

"Food makers often try to keep their image fresh by introducing new flavors or making other updates. But a store like this can help keep an older brand fresh and relevant, says Allen Adamson, managing director of branding firm Landor Associates' New York office."

Newsweek: A is for Apple. Sesame Street has teamed up with AmeriChoice-UnitedHealthcare and the Merck Co. Foundation to produce a multimedia program promoting healthy eating. The program was designed to educate low-income families, who often have limited access to healthy food, on how to make nutritious food choices on a budget.

"The new program, which will be distributed through UnitedHealthcare, Merck, and a variety of other outlets, including the National WIC Association and the hunger-relief charity Feeding America, continues to take full advantage of the Muppets’ appeal. And they do have appeal: several years ago, workshop researchers gave kids a choice between a chocolate bar and broccoli; three quarters of the kids chose the candy. But when researchers put an Elmo sticker on the broccoli and an unknown character on the chocolate, the numbers changed for the better, with half of the kids going for the veggie."

ABC News: Picky Eaters: When Waffles and Fries Are All You Eat. Most children go through a picky eating phase, but when an aversion to many foods continues into adulthood it can be difficult to cope. Picky eaters say that their limited food interests can end relationships, cause them to lose jobs and lead to embarrassing social interactions.

Help is on the way, however. PickyEatingAdults.com is an online support group for people who suffer from the condition. Duke University launched a survey of adult picky eaters in an attempt to learn more about the causes and potential solution. Marcia Pelchat studies picky eaters for Monell Chemical Senses Center in Philadelphia.

"Pelchat said that she hopes the Duke study will help determine what differentiates a severe picky eater to simply a person who is finicky about food. That will make it easier for insurance companies to determine what to procedures and therapies to cover, should they accept picky eating as a medial disorder."

Food in the News appears weekly in the Food & Drink section. Have a story link you'd like to share? E-mail jessicawebster@annarbor.com.