With Poll: Would you #BuyThisNow on Twitter?

By Ben Freed Business Reporter
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Posted on Tue, Feb 12, 2013 : 12:21 p.m.

Social media and shopping have become even more intertwined now that Twitterand American Express have announced a new partnership. The two companies announced Tuesday that Amex cardholders will be able to make purchases by using a hashtag, according to a report in USA Today.

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Users will be able to make purchases by tweeting hashtags from their cellphones or computers.

Once they sync their card with a Twitter account, users will be able to tweet specific words or phrases, typed after the “#” symbol, to snag special deals. American Express has a $25 card for $15 that can be “bought” by tweeting the hashtag “#BuyAmexGiftCard25.”

Once a deal is claimed, users have to then tweet a “confirmation” hashtag that is tweeted at them by a special @AmexSync Twitter account. American Express plans to offer other items through the service, including a Kindle Fire HD and an Xbox 360.

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Ben Freed covers business for AnnArbor.com. You can sign up here to receive Business Review updates every week. Reach out to Ben at 734-623-2528 or email him at benfreed@annarbor.com. Follow him on twitter @BFreedinA2

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