paparazzi: Toyota and the University of Michigan Transportation Research Institute launch teen driver distraction study
At a Safety Research Forum Sept. 12, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute to conduct a major new study of 5,600 teens and adults, the Teen Driver Distraction Study.
The study will examine teen attitudes toward frequently discussed risks, such as texting and driving, to help identify effective recommendations to keep teen drivers safe.
Toyota's work on the Teen Driver Distraction Study is led by its Collaborative Safety Research Center, which was launched in January 2011 and based at the Toyota Technical Center in Ann Arbor. To learn more about Toyota's Collaborative Safety Research Center, visit www.toyota.com/csrc.
Sign up for the weekly Business Review email newsletter here.