Sweet season: Dexter's Mindo Chocolate Makers celebrates 3rd anniversary amidst Halloween
Dexter-based Mindo Chocolate Makers is celebrating its third anniversary as the biggest season for sweets gets under way.
Kids are hoping to get plenty of sweets on Halloween night, but for many adult palettes, there is no treat sweeter than chocolate. And good chocolate, says Barbara Wilson, is not so easy to come by.
Wilson and her husband make their own chocolate at Mindo, their home-based chocolate factory.
photo courtesy Mindo Chocolate Makers
The process is both complex and simple, using only three ingredients, yet taking days to ferment, dry, roast, and process the cacao beans.
When they tasted the freshly made chocolate, Wilson called the flavor divine, and right away realized that it was something worth sharing. She and Meza got busy forming their chocolate-making business, which they named after the Ecuadorian town where the beans are sourced.
That was three years ago. Mindo is celebrating its third anniversary this November. Wilson says that the business has been growing rapidly. The Mindo products can be found in 29 venues from local farmers markets to California grocery stores, to upscale big city restaurants. She and Meza have recently contracted a full-time manager so that Wilson can focus on growing the company in what she calls "a controlled and efficient way." Though profits have doubled in the past year, the company is still not breaking even, and Wilson is careful to keep demand in line with what her small factory can supply.
The business’ anniversary comes at the company’s busiest time of year, and Mindo has been bustling with activity.
“We are gearing up for the holidays. We have stocking stuffers including 10-gram bars in 10 flavors, we've rolled out our new line of Mindo Rustic bars and they are picking up steam. They come in flavors that the Mayans and Aztecs added to chocolate 3,000 ago: cinnamon, vanilla and hot pepper. We also have popular hot chocolate sticks for making hot chocolate easily by swirling it in hot milk or coffee,” Wilson wrote in an email.
photo courtesy of Mindo Chocolate Makers
“I want to support the whole idea of local and delicious high quality food. That is something we believe strongly in. I love the community of people who believe in that sort of thing.”
Wilson and Meza are supporters of the local movement, the slow food movement, the ethical food movement. “People are really supportive of local business, and are beginning to eat and really value really good food.”
And what better food to savor than chocolate? “It’s a deep love for a lot of people,” Wilson says with a chuckle.
“It is really magical. People love chocolate. It is such a strange food, made in such a strange way. And many people don’t have any idea where it comes from or how it’s made. Helping people to understand for the first time, educating people about food and tasting new things; there is something magical about that."
photo courtesy Mindo Chocolate Makers
Mindo wrapped up a weeklong chocolate making workshop at the end of September in time for the factory to start production of Halloween treats. Ghosts, pumpkins and skeletons made from chocolate are available at Babo, the People's Food Coop, and were featured at Food Gatherer’s Vampire’s Ball benefit.
Comments
Foodie01
Sun, Nov 11, 2012 : 4:34 a.m.
Love, love, love your chocolate. Except it has ruined me for less wonderful chocolate
Ally
Wed, Oct 31, 2012 : 4:50 p.m.
BEST CHOCOLATE EVER!!! I drive out of my way to get it. The sea salt dark chocolate is my favorite!
Midge
Wed, Oct 31, 2012 : 12:46 p.m.
Way too expensive for me!
avida2reader
Wed, Oct 31, 2012 : 7:12 p.m.
Most chocolate is cheap because it's sourced poorly, doesn't contain pure ingredients (low cocoa content is common) and often times utilizes child labor to keep prices low. Chocolate is a special treat and when you buy one of these bars you won't want to gobble them all up - it's nice to savor them. Mindo is a great company and they take great care to produce a pure and responsible product. So you get what you pay for.
cinnabar7071
Wed, Oct 31, 2012 : 3:17 p.m.
$5 for a choclate bar does seem high.
mermaid72
Wed, Oct 31, 2012 : 12:26 p.m.
Wonderful chocolate, not too sweet.... just right. Wish it were available in more places around here.
Anne Kornow
Wed, Oct 31, 2012 : 12:06 p.m.
Great tasting and soul-satisfying chocolate! Barb is a sweetheart and dedicated to making high quality, excellent chocolate.