PNC Bank 'tickled' to become official sponsor of U-M Athletics
Michigan athletic director Dave Brandon presents PNC regional president Richard Devore with a photo of the football stadium.
Lizzy Alfs | AnnArbor.com
The three-year agreement, announced Monday, begins immediately and runs through June 30, 2015.
“I think a lot of us in this room would agree that (the University of Michigan) is the finest university in the United States and tradition here is like no other,” said PNC Bank Regional President Ric DeVore at a reception Thursday evening.
“We’re really tickled to be associated with a great institution like the University of Michigan,” he continued.
The financial details of the partnership were not disclosed.
PNC Bank — which has about a dozen Ann Arbor-area locations — has been a presenting sponsor of UM's spring football game for three years.
The new partnership means the bank will become the presenting sponsor of the “Inside Michigan Football” TV show on Fox Sports Detroit, according to a news release. It will advertise during the “Inside Michigan Basketball” show and during radio broadcasts of football and men’s basketball.
The bank also has the rights to use Michigan’s “block M” in advertising and promotional materials at Crisler Center and Yost Ice Arena.
PNC will install three ATMs at Michigan Stadium, two at Crisler Center and one at Yost Ice Arena.
“There’s a lot of elements that come with this besides football…we’re proud to be associated with all sports,” DeVore said, adding that education is a “cornerstone” of PNC’s philanthropic efforts.
Michigan athletic director Dave Brandon called PNC a “great partner” for the department.
“We have a lot of great things going on,” he said. “We’re working hard to build our brand and the idea that we can co-brand with PNC Bank is special.”
PNC Financial Services Group Inc. posted a net income of $546 million for the second quarter of 2012. The company was valued at about $32.73 billion based on a Thursday stock price of $61.83.
Lizzy Alfs is a business reporter for AnnArbor.com. Reach her at 734-623-2584 or email her at lizzyalfs@annarbor.com. Follow her on Twitter at http://twitter.com/lizzyalfs.
Comments
PineyWoodsGuy
Sat, Aug 25, 2012 : 4:45 a.m.
PNC Bank has a sign at its entrance: No Sunglasses! Discrimination against Seniors with eye problems! PNC is one of the Most Customer Unfriendly banks I have ever dealt with. For me it is Chase Bank and Bank of Ann Arbor. annarbor.com will probably delete this post, due to advertiser demands, but them's my sentiments!
a2gretta
Sat, Aug 25, 2012 : 1:34 p.m.
Huh. I have always been treated well at my branch. The intials PNC don't stand for anything. It represents the initials of two banks that merged years ago.
Buck Wild
Fri, Aug 24, 2012 : 10:37 p.m.
AD Emeritus Bill Martin is the chairman of the board of directors of the Bank of Ann Arbor. Interesting...
Dog Guy
Fri, Aug 24, 2012 : 8:24 p.m.
A contract made under the duress of being tickled is unenforceable.
MRunner73
Fri, Aug 24, 2012 : 3:31 p.m.
No negative comment here but the commercialization is increasing. The up side is that a Pittsburgh based company IS interested in being associated with Michigan Athletics. I am sure the door is open for local support.
rushvillerocket
Fri, Aug 24, 2012 : 5:33 p.m.
Think Domino's Pizza was given the chance, or inquired?
DBH
Fri, Aug 24, 2012 : 1:55 p.m.
"We're really tickled to be associated with a great institution like the University of Michigan," he continued. Come on, admit it. You really were tickled P(i)NC, weren't you?
a2cents
Fri, Aug 24, 2012 : 1:12 p.m.
I can't wait for their 50' square electronic billboards outside all the venues.
jim
Fri, Aug 24, 2012 : 12:47 p.m.
Suggestion for PNC Bank : A loan application desk at the concession stands, so people can afford to buy more than one bottle of water at a time.
Craig Lounsbury
Fri, Aug 24, 2012 : 12:54 p.m.
Bam
rushvillerocket
Fri, Aug 24, 2012 : 12:27 p.m.
WOW... A PITTSBURGH, PA based bank... PNC...what does that stand for? And there weren't ANY Ann Arbor, Washtenaw County, nor State of Michigan companies that had interest? A sorry day...
Brad
Fri, Aug 24, 2012 : 12:31 p.m.
Gee, why don't they just sponsor an in-state university like Penn State?
Craig Lounsbury
Fri, Aug 24, 2012 : 11:58 a.m.
"The financial details of the partnership were not disclosed...." why not? Its our University and our athletic department. David Brandon is our employee. He was hired by the board of regents we elect.
xmo
Fri, Aug 24, 2012 : 11:48 a.m.
Does this mean that Michigan Athletics is now tied to those "GREEDY WALL STREET BANKS"? I guess its time to close your PNC accounts!
1bit
Fri, Aug 24, 2012 : 11:13 a.m.
Does this affect the student awards program, which seems to be tied to Flagstar bank?
dading dont delete me bro
Fri, Aug 24, 2012 : 10:58 a.m.
see what your $$ can do for you at a bank?