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Posted on Mon, Aug 6, 2012 : 5:57 a.m.

The New Chelsea Market moves from longtime downtown location to shopping center near I-94

By Laura Blodgett

NewChelseaMarketLocation08052012.jpg

The New Chelsea Market is temporarily housed in the former CL's Carry-Out location while its new permanent location, two doors to the right, undergoes renovations. The former downtown market is expected to open in its new home in the Chelsea Shopping Center sometime around Labor Day.

Laura Blodgett

The New Chelsea Market has moved from its landmark location on Main Street in downtown Chelsea to the Chelsea Shopping Center on South Main Street near I-94.

Husband-and-wife owners Kevin Riley and Francisca Fernandez were forced to relocate the business when their landlord, Pete Flintoft, sold the Main Street building. A smokehouse restaurant will be moving into the location.

Riley said the move came at a perfect time, since he and Fernandez had already been looking for a new location where the market could have a larger presence.

“Downtown Chelsea is changing and we saw that there would be very limited parking downtown,” Riley said. Most of the market’s customers drive to the store rather than walk, he said, since they have to carry groceries.

With Bistro 52 opening in the former post office, in addition to the new 170-seat smokehouse restaurant and The Purple Rose Theatre, downtown visitors will be forced to park well into the surrounding neighborhoods, Riley said.

“People aren’t going to walk for groceries in the middle of December,” he said.

The New Chelsea Market will move into the former Chelsea Pharmacy site next to the old Pamida space on the southwest corner of M-52 and Old US-12. The store has temporarily moved into the recently closed CL’s Carry-Out sandwich shop in the same shopping center while the new space undergoes renovations. The market is expected to reopen in its new location around Labor Day weekend.

With triple the space, plenty of parking and easy access to the freeway, Riley sees the move as an opportunity.

“It makes us more accessible to customers in Manchester, Grass Lake and Jackson, who may stop here rather than go into Ann Arbor for many items.” Riley plans to make use of the larger footprint by expanding the market’s product line to include Zingerman’s baked goods, more kitchen tools, more wine tastings and cooking demonstrations.

To take advantage of it proximity to Chelsea Community Hospital, the market will sell sandwiches and deli items to tap into the lunch crowd and accommodate people looking to pick up an easy dinner on the way home from work.

“We sell Applegate Farms products, which are very healthy in terms of lunchmeat,” Riley said. “We bring in small amounts of really wonderful fresh seafood from a restaurant supplier several times a week.” The market makes salmon cakes and fish cakes — including Riley’s mother’s crab cake recipe from his childhood in Maryland — that customers can take home and heat up.

New Chelsea Market will continue to carry more than 800 Michigan products, as well as Michigan craft beer and wines.

The market owners have hired architect Damian Farrell to renovate the new space, and they have plans to retain the charm of the old location and replicate some of the signage.

Although Riley said he is sad to leave downtown Chelsea — where he believes the store was located for 122 years — he is looking forward to continuing his relationships with his customers.

“I think it will be a better situation for everyone in terms of having plenty of parking and space and expanding into more products,” he said.

For more information, store hours and directions, visit www.newchelseamarket.com.

Comments

Fatkitty

Tue, Aug 7, 2012 : 6:32 p.m.

"People aren't going to walk for groceries in the middle of December," he said. " Wanna bet? A few of us "village dwellers" actually WALKED to the Chelsea Market to buy a fresh loaf of bread, or whatever was needed and forgotten during the weekly shop at Busch's or Polly's. It was nice not having to get in the car to pick up a few things. I doubt that I will DRIVE to the new location, when I can drive to Polly's or Busch's and pick up the bread or whatever for lunch or dinner during my weekly shopping and save a few pennies. Too bad. Loved the quaint old store. Sorry to see them leave downtown.

JRW

Tue, Aug 7, 2012 : 10:31 p.m.

Sounds like Chelsea is going the way of A2, restaurant row downtown, with necessary services and shopping going to the strip malls. Too bad. A bunch of restaurants and a few boutiques creates a tourist zone, not a vibrant, walkable downtown with mixed services for city residents who don't want to use their car for everything. This is not the future of creating vibrant communities.

Melrose

Tue, Aug 7, 2012 : 8:20 p.m.

Yep so sad to have then leave downtown. We don't want simply a row of restaurants downtown.

roadsidedinerlover

Mon, Aug 6, 2012 : 5:56 p.m.

I love this market and I am glad they have moved to this new location. I would rather they carry Avalon Bakery Goods than Zingerman's. Avalon makes MUCH BETTER bread and baked goods!!

JRW

Tue, Aug 7, 2012 : 10:28 p.m.

Absolutely!

simbea

Mon, Aug 6, 2012 : 1:45 p.m.

This is a great location! Much more exposure and much easier to park.