Domino's Pizza introduces several new artisan pizzas

“We have never launched anything that showcases our quality ingredients and craftsmanship quite like artisan pizza,” said Patrick Doyle, Domino’s Pizza president and CEO, in a news release. “Consumers really need to see and taste these pizzas to believe them.”

There are three new flavors: Spinach and feta, Italian sausage and pepper trio and Tuscan salami and roasted vegetable.

In addition, the pizza comes in a signed pizza box that is penned by the store manager.

To market the new pizza recipes, the company launched a national television campaign today with an appearance from Fabio Viviani of Top Chef.

In late 2009, the company introduced a totally redesigned pizza recipe along with an aggressive marketing campaign, driving big sales increases for Domino’s in 2010. This year, the company also introduced new chicken products.

There are more than 9,000 corporate and franchised Domino’s stores in 60 countries.