Domino's Pizza introduces several new artisan pizzas
Ann Arbor Township-based Domino’s Pizza introduced several new artisan pizzas to its menu this week, joining the list of menu reinventions the company has undergone in the past few years.
AnnArbor.com file photo
There are three new flavors: Spinach and feta, Italian sausage and pepper trio and Tuscan salami and roasted vegetable.
In addition, the pizza comes in a signed pizza box that is penned by the store manager.
To market the new pizza recipes, the company launched a national television campaign today with an appearance from Fabio Viviani of Top Chef.
In late 2009, the company introduced a totally redesigned pizza recipe along with an aggressive marketing campaign, driving big sales increases for Domino’s in 2010. This year, the company also introduced new chicken products.
There are more than 9,000 corporate and franchised Domino’s stores in 60 countries.