Domino's Pizza introduces several new artisan pizzas

Posted on Mon, Sep 26, 2011 : 4:20 p.m.

Domino's Pizza introduces several new artisan pizzas

By Lizzy Alfs

Ann Arbor Township-based Domino’s Pizza introduced several new artisan pizzas to its menu this week, joining the list of menu reinventions the company has undergone in the past few years.

AnnArbor.com file photo

“We have never launched anything that showcases our quality ingredients and craftsmanship quite like artisan pizza,” said Patrick Doyle, Domino’s Pizza president and CEO, in a news release. “Consumers really need to see and taste these pizzas to believe them.”

There are three new flavors: Spinach and feta, Italian sausage and pepper trio and Tuscan salami and roasted vegetable.

In addition, the pizza comes in a signed pizza box that is penned by the store manager.

To market the new pizza recipes, the company launched a national television campaign today with an appearance from Fabio Viviani of Top Chef.

In late 2009, the company introduced a totally redesigned pizza recipe along with an aggressive marketing campaign, driving big sales increases for Domino’s in 2010. This year, the company also introduced new chicken products.

There are more than 9,000 corporate and franchised Domino’s stores in 60 countries.

Lizzy Alfs is a business reporter for AnnArbor.com. Reach her at 734-623-2584 or email her at lizzyalfs@annarbor.com. Follow her on Twitter at http://twitter.com/lizzyalfs.

Comments

Tue, Sep 27, 2011 : 3:36 p.m.

This is really just a bad dream, right?

daytona084

Tue, Sep 27, 2011 : 1:58 p.m.

Wow. Tough crowd this morning.

Marilyn Wilkie

Tue, Sep 27, 2011 : 12:18 p.m.

"Artisan" - the latest word to promote perceived value. " Hmmm...must be very exclusive, made by food artists!"

Hmm

Tue, Sep 27, 2011 : 12:39 p.m.

Did you see that Taco Bell commercial with the chefs making gorditas? lol

PersonX

Tue, Sep 27, 2011 : 2:18 a.m.

Is this really here? This is a "story," excuse me "business story"? This is an ad. What is next, some hamburger chain has just announced that it is introducing a new topping, some exotic flavor known as guacamole, and the bun will be signed by the delivery person in hot sauce? This is not journalism, it is pollution!

FredMax

Tue, Sep 27, 2011 : 1:27 a.m.

Domino's Store manager - a kid that's been there about 6 months!

Yeah buddy

Tue, Sep 27, 2011 : 12:12 a.m.

Yeah, that manager's autograph is going to be worth something one day.

cinnabar7071

Mon, Sep 26, 2011 : 11:24 p.m.

"signed pizza box that is penned by the store manager." Oh snap! Where the phone?

mitch

Mon, Sep 26, 2011 : 8:49 p.m.

i make my own pizzas, nothings better,

Dave Sullivan

Mon, Sep 26, 2011 : 8:33 p.m.

Until Domino's is half as good as Papa John's I'm avoiding them. I tried the "new" pizza the week it came out and the sauce has a weird flavor to it.