Family-run bakery CC Sweet House expands beyond Saline storefront to Whole Foods in Ann Arbor, West Bloomfield
Cookies from CC Sweet House, the quaint cookie shop located at 103 N. Ann Arbor St. in Saline, can now be found at Whole Foods Market at 3135 Washtenaw Ave. in Ann Arbor, as well as the West Bloomfield Whole Foods store at 7350 Orchard Lake Road.
Laura Blodgett | For AnnArbor.com
“I used to watch her make them all the time when I was a kid, and after school we would always run in to eat her cookies with a glass of cold milk,” says Burch.
As an adult, Burch would often bake for the holidays, and his wife always encouraged him to sell what he produced. When he was laid off 10 years ago from the city of Pontiac where he was assistant director for Community Human Services and Parks and Recreation, his wife convinced him that now was the time to pursue a baking business.
He took classes at Washtenaw Community College on baking and cake decorating, as well as on public health and business.
“I was the oldest student in there,” he says with a laugh. “But I wanted to learn technique. I had watched my grandma, but she never did use measuring cups. She could just look at it. I knew not to do that.”
Four years ago, his son Edgar saw the small storefront in Saline listed for lease on Craigslist. They came over to have a look and, as the saying goes, the rest is history.
Laura Blodgett | For AnnArbor.com
Cookie flavors include chocolate chip, butter cookies, oatmeal raisin, oatmeal cranberry, peanut butter, and a tropical cookie made with coconut and macadamia nuts.
Although Burch had always wanted to get his cookies into stores, the plan came together when he was approached by a member of Strong Tower Ministry in Ypsilanti, where he is a deacon.
“He told me he had a friend who worked at Whole Foods, who he had told about my product,” explains Burch. “He had tasted my cookies and asked after me.”
Pleased, Burch met with Whole Foods to go through his recipes and review the ingredients.
“All of my products are all natural ingredients, but we had to make a few changes for them. We had to change our baking soda to one that had no aluminum, for example,” he says.
The business continues to be a family affair, with Burch getting help from his daughters, son, nephew and brother to research everything from marketing to packaging. Burch bought machines to do the packaging in-house, and created a label using a logo of his grandmother’s old house.
Born and raised in Pontiac, Burch moved to Ann Arbor to attend the University of Michigan, eventually receiving his master’s degree in sports marketing and management. He has lived here ever since.
Burch envisions distributing his cookies to other supermarkets in Michigan and eventually expanding out of state.
“I’m taking my time because I want to make sure I can handle the stores' volume,” he says.
In the meantime, Burch stays busy with walk-in customers as well as catering and delivery of dessert trays at places like University of Michigan, the city of Detroit and Avis Ford in Southfield.
The dealership "calls me up all the time and says, ‘Bring some cookies out here — we miss you,'” he says with a laugh. “My cookies speak for themselves.”
CC Sweet House 103 N. Ann Arbor St., Saline Phone: (734) 686-5522 Web: www.ccsweethouse.com Facebook Twitter
Laura Blodgett is a freelance writer for AnnArbor.com.
Comments
kalamityjane
Tue, Jun 21, 2011 : 3:05 p.m.
Congrats Mr. Burch! I went to high school with his son, very nice family! And it probably is baking powder because it is also Strong TOWER not Town Ministry in Ypsi. A2.com, I try not to talk about the writing but this mess is ridiculous! You guys make far too many errors from simple to major. Let's clean up our writing! Its went to the pot since A2News went down. You can do better, seriously. I did more thorough journalism work @ EMU under Amalie Nash's instruction so let's get it together.. Thanks
Cindy Heflin
Tue, Jun 21, 2011 : 3:11 p.m.
The name of the ministry has been corrected.
Muria
Mon, Jun 6, 2011 : 2:36 p.m.
"'We had to change our baking soda to one that had no aluminum, for example,' he says." Are you sure he didn't say "baking powder"? Baking soda doesn't have aluminum in it. Most brands of baking powder, however, do tend to have aluminum in them. Interesting story. With all the economic bad news lately, it's good to hear an uplifting story!
Wolf's Bane
Mon, Jun 6, 2011 : 12:42 p.m.
It always brings a tear to my eye when I read about success stories like Mr. Edgar Burch Sr. bakery. This is what makes America so great; this unrelenting Entrepreneur spirit to push ahead!
thebakechick
Mon, Jun 6, 2011 : 10:52 a.m.
When I click on the link given for Mr. Burch's business, I get "Page Not Found".
Steve Pepple
Mon, Jun 6, 2011 : 11:05 a.m.
The link has been fixed. Thanks for pointing it out.