Ann Arbor's Renaissance clothing store closed for renovations, possible rebranding after December fire

But downtown Ann Arbor’s Renaissance owner Roger Pothus remains optimistic and said his decades-old clothing shop will be back “better than ever.”

“December is the busiest,” Pothus said. “It’s like two (sales) months in one.”

“But what are you going to do? You can be miserable about (this) or you can make the best of it, so we’ll just make the best of it,” he continued.

The floor at Renaissance was flooded after a small garbage can fire set off the sprinkler system in the clothing store on Dec. 4. It’s located in the McKinley Towne Centre on East Liberty and South Division streets.

Smoke damage from the fire ruined all the clothing in the store, and Pothus is working with an insurance company to assess the loss. He said the clothing was worth hundreds of thousands of dollars and dry cleaning wasn’t an option because it would alter the clothing.

“They’re not new clothes anymore,” he explained.

“It took me about five days before it finally settled in that I wasn’t going to be able to open and Christmas as I knew it was over.”

A month and a half after the fire, Renaissance is empty except for mannequins dressed in elaborate paper clothing — a project Pothus’ interns Lisa Wang and Kellen McCoy hoped would bring life to the now-empty window displays.

“We went to Michaels and got construction paper,” Wang explained. “I’ve done this stuff before with (SHEI Magazine).”

Renovations are under way on the space, including replacing the carpeting and fixing the dry wall. Pothus, who doesn’t expect the store to reopen until mid-March, said he’s in discussions with landlord McKinley for a rent abatement.

“You just cover your costs and you’re not making any money for that period of time,” Pothus said. “That’s just the way it goes.”

When the store reopens, it will be stocked with spring items that Pothus already had in storage and the new inventory he purchases. The store won’t be fully resupplied until October, based on the fashion-buying season.

“We’re going to open with a huge, huge sale,” he said. “A grand opening/clearance/fire sale.”

Also in the works, Pothus said, is some rebranding potential for the 42-year-old store.

“We’re looking at one concept that will be more style, less money,” he said.

In the meantime, Renaissance is still providing its custom clothing work, where customers can come to the store, select material and have measurements taken for custom dress clothing.

The store is getting an updated website, and they also threw an end-of-the-year party to stay in front of customers.

“We decorated the whole store, invited all our customers, just so we could be exposed to them during the holiday season so they don’t forget about us and go to Somerset Mall for the rest of their lives,” Pothus said.

“We’re just really happy for the support we’ve received from our manufacturers, our landlord and our customers and clients,” he continued.