Detroit auto show chairman Doug Fox, president of Ann Arbor Automotive, took a moment during Hyundai’s press conference today to promote the automaker’s Hope on Wheels project.

The 12-year-old program has supplied $14 million from Hyundai and its dealers to help researchers fight childhood cancer. In this video, Fox, whose dealership sells Hyundai vehicles, discusses the program and the lack of funding for childhood cancer research.

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